This statistics displays consumers' views on the best sources for product benefit information in the United States and Canada in 2018. In 2018, some 44 percent of survey respondents stated that the brand or company website of the product was the best source of information on the products' benefits.
Consumer attitudes on the best sources for product benefit information in the United States and Canada in 2018
Characteristic
Share of respondents
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*The consumer respondents are split 50%/50% by gender. The consumers are also evenly split between being based in the U.S. and Canada. The age ranges are in thirds: 18 to 24 years old (33% of the respondents); 25 to 34 (33%), and 35 to 54 (33%).
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Event Marketer. (July 1, 2018). Consumer attitudes on the best sources for product benefit information in the United States and Canada in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1013355/best-source-for-product-benefit-information-us-can/
Event Marketer. "Consumer attitudes on the best sources for product benefit information in the United States and Canada in 2018." Chart. July 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1013355/best-source-for-product-benefit-information-us-can/
Event Marketer. (2018). Consumer attitudes on the best sources for product benefit information in the United States and Canada in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1013355/best-source-for-product-benefit-information-us-can/
Event Marketer. "Consumer Attitudes on The Best Sources for Product Benefit Information in The United States and Canada in 2018." Statista, Statista Inc., 1 Jul 2018, https://www.statista.com/statistics/1013355/best-source-for-product-benefit-information-us-can/
Event Marketer, Consumer attitudes on the best sources for product benefit information in the United States and Canada in 2018 Statista, https://www.statista.com/statistics/1013355/best-source-for-product-benefit-information-us-can/ (last visited July 22, 2024)
Consumer attitudes on the best sources for product benefit information in the United States and Canada in 2018 [Graph], Event Marketer, July 1, 2018. [Online]. Available: https://www.statista.com/statistics/1013355/best-source-for-product-benefit-information-us-can/