Best advertising methods to understand product benefits U.S./Canada 2018

Published by
Tugba Sabanoglu,
Jul 27, 2022
This statistics displays consumers' views on the best sources for product benefit information in the United States and Canada in 2018. In 2018, some 44 percent of survey respondents stated that the brand or company website of the product was the best source of information on the products' benefits.

Consumer attitudes on the best sources for product benefit information in the United States and Canada in 2018

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Release date

July 2018

Region

Canada, United States

Survey time period

2018

Age group

18 years and older

Supplementary notes

*The consumer respondents are split 50%/50% by gender. The consumers are also evenly split between being based in the U.S. and Canada. The age ranges are in thirds: 18 to 24 years old (33% of the respondents); 25 to 34 (33%), and 35 to 54 (33%).

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