Where consumers get information on premium brands Singapore 2018
This statistic shows the result of a survey on how Singaporean consumers get information on premium products as of 2018. During the survey period, 46 percent of the survey participants in Singapore stated that they get their information on premium products through word-of-mouth. Radio/outdoor advertising was the least effective method to reach the survey participants about premium products, with nine percent of participants stating that they got information on such products through these channels.
