The coronavirus (COVID-19) pandemic hit the travel industry hard in 2020, as countries implemented travel bans and lockdowns to contain the health crisis. Due to the pandemic, the value of of online tourist transactions in Italy decreased sharply in 2020, dropping by 60 percent over the previous year.
Growth rate in value of online tourist transactions in Italy from 2015 to 2020
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Growth rate
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*The source specifies that the research was based on direct interviews with more than 100 main eCommerce B2C operators in the tourism sector. Data refer to online transactions by end users recorded on websites operating in Italy and offering their service also in Italian. The products considered in the analysis were overnight stays in tourist accommodations, transport services, and package tours.
Figures for 2015 were previously published by the source.
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Osservatori Digital Innovation. (January 27, 2021). Growth rate in value of online tourist transactions in Italy from 2015 to 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1012996/growth-rate-of-digital-tourism-market-value-in-italy/
Osservatori Digital Innovation. "Growth rate in value of online tourist transactions in Italy from 2015 to 2020." Chart. January 27, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1012996/growth-rate-of-digital-tourism-market-value-in-italy/
Osservatori Digital Innovation. (2021). Growth rate in value of online tourist transactions in Italy from 2015 to 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1012996/growth-rate-of-digital-tourism-market-value-in-italy/
Osservatori Digital Innovation. "Growth Rate in Value of Online Tourist Transactions in Italy from 2015 to 2020." Statista, Statista Inc., 27 Jan 2021, https://www.statista.com/statistics/1012996/growth-rate-of-digital-tourism-market-value-in-italy/
Osservatori Digital Innovation, Growth rate in value of online tourist transactions in Italy from 2015 to 2020 Statista, https://www.statista.com/statistics/1012996/growth-rate-of-digital-tourism-market-value-in-italy/ (last visited July 22, 2024)
Growth rate in value of online tourist transactions in Italy from 2015 to 2020 [Graph], Osservatori Digital Innovation, January 27, 2021. [Online]. Available: https://www.statista.com/statistics/1012996/growth-rate-of-digital-tourism-market-value-in-italy/
