In 2022, internet advertising had the largest share of advertising expenditure in Malaysia, with 70 percent of the total advertising expenditure. The advertising expenditure share of traditional media such as radio and television continued to decline with the growth of digital advertisement in the country.
Share of advertising expenditure in Malaysia in 2022, by media type
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Share of advertising expenditure
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Malaysia Advertisers Association. (July 6, 2023). Share of advertising expenditure in Malaysia in 2022, by media type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1012759/advertising-expenditure-share-by-media-malaysia/
Malaysia Advertisers Association. "Share of advertising expenditure in Malaysia in 2022, by media type ." Chart. July 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1012759/advertising-expenditure-share-by-media-malaysia/
Malaysia Advertisers Association. (2023). Share of advertising expenditure in Malaysia in 2022, by media type . Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1012759/advertising-expenditure-share-by-media-malaysia/
Malaysia Advertisers Association. "Share of Advertising Expenditure in Malaysia in 2022, by Media Type ." Statista, Statista Inc., 6 Jul 2023, https://www.statista.com/statistics/1012759/advertising-expenditure-share-by-media-malaysia/
Malaysia Advertisers Association, Share of advertising expenditure in Malaysia in 2022, by media type Statista, https://www.statista.com/statistics/1012759/advertising-expenditure-share-by-media-malaysia/ (last visited July 22, 2024)
Share of advertising expenditure in Malaysia in 2022, by media type [Graph], Malaysia Advertisers Association, July 6, 2023. [Online]. Available: https://www.statista.com/statistics/1012759/advertising-expenditure-share-by-media-malaysia/