In 2022, the telecommunications sector alone accounted for over one-quarter (27 percent) of the digital advertising spending in Peru. The financial and fast-moving consumer goods (FMCGs) segments followed, each with 19 percent of the total online ad expenditure. Peru's digital ad spend increased by five percent in 2022.
Distribution of digital advertising spending in Peru in 2022, by advertiser category
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IAB Peru. (February 15, 2023). Distribution of digital advertising spending in Peru in 2022, by advertiser category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1012706/digital-ad-spend-industry-peru/
IAB Peru. "Distribution of digital advertising spending in Peru in 2022, by advertiser category." Chart. February 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1012706/digital-ad-spend-industry-peru/
IAB Peru. (2023). Distribution of digital advertising spending in Peru in 2022, by advertiser category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1012706/digital-ad-spend-industry-peru/
IAB Peru. "Distribution of Digital Advertising Spending in Peru in 2022, by Advertiser Category." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1012706/digital-ad-spend-industry-peru/
IAB Peru, Distribution of digital advertising spending in Peru in 2022, by advertiser category Statista, https://www.statista.com/statistics/1012706/digital-ad-spend-industry-peru/ (last visited July 22, 2024)
Distribution of digital advertising spending in Peru in 2022, by advertiser category [Graph], IAB Peru, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1012706/digital-ad-spend-industry-peru/