Market size of B2C e-commerce in Italy 2016-2022
From 2016 to 2022, in Italy, the market value of business-to-consumer (B2C) e-commerce steadly increased from about 20 billion euros in 2016 to over 48 billion euros as of 2022.
Market value of business-to-consumer (B2C) e-commerce in Italy from 2016 to 2022 (in billion euros)
Source
In cooperation with
Release date
October 2022
More information
Region
Italy
Survey time period
2016 to 2022
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you E-commerce in Italy
Market overview
6
- Premium Statistic E-commerce revenue in Italy 2009-2023
- Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2023
- Premium Statistic Annual growth in e-commerce revenue in Italy 2023-2024
- Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2023
- Premium Statistic Monthly online retail sales index in Italy 2021-2024
- Premium Statistic Italian e-commerce firms presence in foreign markets 2024, by country
E-commerce adoption
5
- Premium Statistic Share of Italian enterprises selling online 2017-2023
- Premium Statistic Share of firms active in e-commerce in Italy 2023, by industry
- Premium Statistic B2C organizations' revenue share from digital channels in Italy 2021-2025
- Premium Statistic Online revenue channel share of e-commerce companies in Italy 2023
- Premium Statistic Leading e-commerce software in Italy 2024
Segments
6
- Premium Statistic M-commerce B2C market size in Italy 2016-2023
- Premium Statistic Value of e-commerce purchases in Italy 2018-2023, by type
- Premium Statistic E-commerce revenue in Italy 2023, by category
- Premium Statistic Fashion e-commerce revenue in Italy 2021-2029, by segment
- Premium Statistic Market value of e-commerce B2C food & grocery in Italy 2017-2023
- Premium Statistic Value of consumer electronics online purchases in Italy 2021-2024
Leading platforms
5
- Basic Statistic Top online stores in Italy 2023
- Premium Statistic Leading e-commerce and shopping websites in Italy 2023, based on visit share
- Premium Statistic Leading groceries websites in Italy 2023, based on visit share
- Premium Statistic Leading fashion and apparel websites in Italy 2023, based on visit share
- Premium Statistic Leading coupons and rebates websites in Italy 2023, based on visit share
Shopping & payment
8
- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic E-commerce online unique users in Italy 2019-2024
- Premium Statistic Online retail website visits and orders in Italy 2024, by device
- Premium Statistic Average online order value in Italy 2022-2024
- Premium Statistic Average e-commerce discount rate in Italy 2022-2024
- Premium Statistic Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device
- Premium Statistic Most common online payments by type in Italy 2024
- Premium Statistic Biggest e-commerce payment brands in Italy 2024
Further related statistics
14
- B2C mobile e-commerce turnover in France 2011-2017
- Perceived benefits of online shopping benefits in the Nordics 2017
- Mobile shopping transaction value fashion South Korea 2019, by category
- Showrooming penetration in the Nordics 2018
- E-commerce sales growth in the U.S. 2013-2020
- Online shoppers with digital personal assistants in the Nordics 2018
- Share of online shoppers who would let AI renew an online order in the Nordics 2018
- Finland: B2C e-commerce sales 2014, by category
- Finland: domestic B2C e-commerce sales 2014, by category
- U.S. online shop and mail-order sales of computer hardware 2003-2018
- B2C e-commerce as percentage of GDP in Russia 2009-2018
- Hobby & stationery: top 5 online stores in the United Kingdom in 2018, by net sales
- zara.com: E-Commerce net sales from 2014 to 2024
- Survey on importance of dynamic pricing in Germany 2017
Further Content: You might find this interesting as well
Statistics
- B2C mobile e-commerce turnover in France 2011-2017
- Perceived benefits of online shopping benefits in the Nordics 2017
- Mobile shopping transaction value fashion South Korea 2019, by category
- Showrooming penetration in the Nordics 2018
- E-commerce sales growth in the U.S. 2013-2020
- Online shoppers with digital personal assistants in the Nordics 2018
- Share of online shoppers who would let AI renew an online order in the Nordics 2018
- Finland: B2C e-commerce sales 2014, by category
- Finland: domestic B2C e-commerce sales 2014, by category
- U.S. online shop and mail-order sales of computer hardware 2003-2018
- B2C e-commerce as percentage of GDP in Russia 2009-2018
- Hobby & stationery: top 5 online stores in the United Kingdom in 2018, by net sales
- zara.com: E-Commerce net sales from 2014 to 2024
- Survey on importance of dynamic pricing in Germany 2017
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Osservatori Digital Innovation. (October 11, 2022). Market value of business-to-consumer (B2C) e-commerce in Italy from 2016 to 2022 (in billion euros) [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1012705/e-commerce-b2c-market-value-in-italy/
Osservatori Digital Innovation. "Market value of business-to-consumer (B2C) e-commerce in Italy from 2016 to 2022 (in billion euros)." Chart. October 11, 2022. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1012705/e-commerce-b2c-market-value-in-italy/
Osservatori Digital Innovation. (2022). Market value of business-to-consumer (B2C) e-commerce in Italy from 2016 to 2022 (in billion euros). Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1012705/e-commerce-b2c-market-value-in-italy/
Osservatori Digital Innovation. "Market Value of Business-to-consumer (B2c) E-commerce in Italy from 2016 to 2022 (in Billion Euros)." Statista, Statista Inc., 11 Oct 2022, https://www.statista.com/statistics/1012705/e-commerce-b2c-market-value-in-italy/
Osservatori Digital Innovation, Market value of business-to-consumer (B2C) e-commerce in Italy from 2016 to 2022 (in billion euros) Statista, https://www.statista.com/statistics/1012705/e-commerce-b2c-market-value-in-italy/ (last visited November 20, 2024)
Market value of business-to-consumer (B2C) e-commerce in Italy from 2016 to 2022 (in billion euros) [Graph], Osservatori Digital Innovation, October 11, 2022. [Online]. Available: https://www.statista.com/statistics/1012705/e-commerce-b2c-market-value-in-italy/