Leading fashion e-commerce sites Indonesia Q2 2022, by monthly visits

In the second quarter of 2022, Orami was the most visited B2C e-commerce website for fashion with approximately 16.18 million monthly web visits. This was followed by Zalora, with around 2.9 million monthly web visits. The COVID-19 pandemic that has hit the country hard has contributed to the rise in popularity of B2C fashion e-commerce.

A growing interest in fashion e-commerce

The popularity of online shopping for fashion products in Indonesia has been on the rise in the past few years. The revenue from e-commerce in the fashion industry is in the million U.S. dollars figures, with apparel having the highest revenue of just below 15 million U.S dollars. A recent survey found that fashion items such as clothing, shoes, bags, and other accessories were the items Indonesian shoppers purchased online most.

The impact of COVID-19 on e-commerce

The COVID-19 pandemic has altered the way people shop in Indonesia. Due to social distancing restrictions and the closure of shops, many Indonesians turned to online shopping. Convenience, attractive online promotions, and abiding by COVID-19 measures were the main reasons why Indonesians shopped online during this period. Looking at how the e-commerce industry has developed during the pandemic, it may become the preferred shopping method among many Indonesian shoppers.