This statistic shows the importance of customer experience on purchase price worldwide in 2018, by type of purchase. During the survey, 16 percent of respondents would pay more for coffee if they had a good customer experience.
Importance of customer experience on the price of purchases worldwide in 2018, by type of purchase
Scale is out of 25.
Initial questions: "How much would you pay for the following product or service if the company provides a great customer experience?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (April 2, 2018). Importance of customer experience on the price of purchases worldwide in 2018, by type of purchase [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1012473/importance-customer-experience-price-purchases/
PwC. "Importance of customer experience on the price of purchases worldwide in 2018, by type of purchase." Chart. April 2, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1012473/importance-customer-experience-price-purchases/
PwC. (2018). Importance of customer experience on the price of purchases worldwide in 2018, by type of purchase. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1012473/importance-customer-experience-price-purchases/
PwC. "Importance of Customer Experience on The Price of Purchases Worldwide in 2018, by Type of Purchase." Statista, Statista Inc., 2 Apr 2018, https://www.statista.com/statistics/1012473/importance-customer-experience-price-purchases/
PwC, Importance of customer experience on the price of purchases worldwide in 2018, by type of purchase Statista, https://www.statista.com/statistics/1012473/importance-customer-experience-price-purchases/ (last visited December 22, 2024)
Importance of customer experience on the price of purchases worldwide in 2018, by type of purchase [Graph], PwC, April 2, 2018. [Online]. Available: https://www.statista.com/statistics/1012473/importance-customer-experience-price-purchases/