This statistic shows the importance of customer experience when making purchase decisions worldwide in 2018, by country. During the survey, 75 percent of respondents from the United States stated that customer experience is important when making a purchase decision.
When it comes to making purchase decisions, how important is customer experience in choosing between options?
Characteristic
Share of respondents
Brazil
89%
Mexico
88%
China
87%
Colombia
84%
Argentina
77%
Singapore
76%
U.S.
75%
Australia
74%
Canada
72%
U.K.
65%
Germany
63%
Japan
31%
Created with Highcharts 7.2.2Share of respondents89%89%88%88%87%87%84%84%77%77%76%76%75%75%74%74%72%72%65%65%63%63%31%31%BrazilMexicoChinaColombiaArgentinaSingaporeU.S.AustraliaCanadaU.K.GermanyJapan
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PwC. (April 2, 2018). When it comes to making purchase decisions, how important is customer experience in choosing between options? [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1012459/importance-good-customer-service-experience-making-purchase-decisions-country/
PwC. "When it comes to making purchase decisions, how important is customer experience in choosing between options?." Chart. April 2, 2018. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1012459/importance-good-customer-service-experience-making-purchase-decisions-country/
PwC. (2018). When it comes to making purchase decisions, how important is customer experience in choosing between options?. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1012459/importance-good-customer-service-experience-making-purchase-decisions-country/
PwC. "When It Comes to Making Purchase Decisions, How Important Is Customer Experience in Choosing between Options?." Statista, Statista Inc., 2 Apr 2018, https://www.statista.com/statistics/1012459/importance-good-customer-service-experience-making-purchase-decisions-country/
PwC, When it comes to making purchase decisions, how important is customer experience in choosing between options? Statista, https://www.statista.com/statistics/1012459/importance-good-customer-service-experience-making-purchase-decisions-country/ (last visited February 19, 2025)
When it comes to making purchase decisions, how important is customer experience in choosing between options? [Graph], PwC, April 2, 2018. [Online]. Available: https://www.statista.com/statistics/1012459/importance-good-customer-service-experience-making-purchase-decisions-country/
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