In 2020, Ghana's young population made up the largest group of online marketplace visitors in the country. Specifically, most visitors were aged 25 to 34 years, which held more than 34 percent of the total share of visitors. Also, about 22 percent of the web visitors were between the ages 35 and 44, the second largest group. Overall in Ghana, the most popular online marketplace is Jumia, which operates in several other African countries.
Distribution of marketplace web visitors in Ghana as of 2020, by age group
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Distribution of marketplace web visitors in Ghana as of 2020, by age group
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International Trade Centre. (October 24, 2022). Distribution of marketplace web visitors in Ghana as of 2020, by age group [Graph]. In Statista. Retrieved March 09, 2025, from https://www.statista.com/statistics/1341040/distribution-of-online-marketplace-visitors-in-ghana-by-age/
International Trade Centre. "Distribution of marketplace web visitors in Ghana as of 2020, by age group." Chart. October 24, 2022. Statista. Accessed March 09, 2025. https://www.statista.com/statistics/1341040/distribution-of-online-marketplace-visitors-in-ghana-by-age/
International Trade Centre. (2022). Distribution of marketplace web visitors in Ghana as of 2020, by age group. Statista. Statista Inc.. Accessed: March 09, 2025. https://www.statista.com/statistics/1341040/distribution-of-online-marketplace-visitors-in-ghana-by-age/
International Trade Centre. "Distribution of Marketplace Web Visitors in Ghana as of 2020, by Age Group." Statista, Statista Inc., 24 Oct 2022, https://www.statista.com/statistics/1341040/distribution-of-online-marketplace-visitors-in-ghana-by-age/
International Trade Centre, Distribution of marketplace web visitors in Ghana as of 2020, by age group Statista, https://www.statista.com/statistics/1341040/distribution-of-online-marketplace-visitors-in-ghana-by-age/ (last visited March 09, 2025)
Distribution of marketplace web visitors in Ghana as of 2020, by age group [Graph], International Trade Centre, October 24, 2022. [Online]. Available: https://www.statista.com/statistics/1341040/distribution-of-online-marketplace-visitors-in-ghana-by-age/
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