Reasons for ethnic apparel purchase among Indians 2019

Published by A. Minhas, May 19, 2022
According to the survey carried out by ProdegeMR, around 49 percent of Indian respondents purchased ethnic wear for Indian festivals, and about 48 percent bought them for special occasions. It is customary in many regions in the country to wear new clothes during festivals.

Reasons for ethnic apparel purchase among Indians as of May 2019

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Release date

May 2019

Region

India

Survey time period

May 2019

Number of respondents

9,164 respondents

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Why do you purchase cultural apparel?"

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