Place of purchase for ethnic apparel among Indians 2019

Published by A. Minhas, Feb 20, 2023
According to the survey carried out by ProdegeMR, around 43.4 percent of respondents purchased ethnic wear online, while this was about 44.2 percent for in-store purchases. Traditionally, ethnic wear was purchased directly from the weavers during festivals and special occasions.

Place of ethnic apparel purchase among Indians as of May 2019

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Release date

May 2019

Region

India

Survey time period

May 2019

Number of respondents

4,856 respondents

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Where do you purchase most of your cultural apparel?"

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