This statistic presents the results of a 2018 survey in which adults in the United States were asked if the age of an alcoholic beverage had an effect on the amount they were willing to pay for that beverage. The survey found that 51 percent of respondents would change the amount they were willing to spend on whiskey, bourbon, or scotch if it were aged longer.
Influence of the age of an alcoholic beverage on willingness to pay among consumers in the United States 2018, by type
Characteristic
Share of respondents
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Ipsos North America. (April 18, 2018). Influence of the age of an alcoholic beverage on willingness to pay among consumers in the United States 2018, by type [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1011556/alcoholic-beverage-aged-importance-pay-more-us/
Ipsos North America. "Influence of the age of an alcoholic beverage on willingness to pay among consumers in the United States 2018, by type ." Chart. April 18, 2018. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1011556/alcoholic-beverage-aged-importance-pay-more-us/
Ipsos North America. (2018). Influence of the age of an alcoholic beverage on willingness to pay among consumers in the United States 2018, by type . Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1011556/alcoholic-beverage-aged-importance-pay-more-us/
Ipsos North America. "Influence of The Age of An Alcoholic Beverage on Willingness to Pay among Consumers in The United States 2018, by Type ." Statista, Statista Inc., 18 Apr 2018, https://www.statista.com/statistics/1011556/alcoholic-beverage-aged-importance-pay-more-us/
Ipsos North America, Influence of the age of an alcoholic beverage on willingness to pay among consumers in the United States 2018, by type Statista, https://www.statista.com/statistics/1011556/alcoholic-beverage-aged-importance-pay-more-us/ (last visited July 03, 2024)
Influence of the age of an alcoholic beverage on willingness to pay among consumers in the United States 2018, by type [Graph], Ipsos North America, April 18, 2018. [Online]. Available: https://www.statista.com/statistics/1011556/alcoholic-beverage-aged-importance-pay-more-us/