This statistic depicts the most important considerations for consumers in the United States when deciding which premium liquor to purchase in 2018, broken down by generational cohort. The survey found that for Millennial consumers, the appearance of the label was the most important factor when deciding which premium liquor to buy.
Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos North America. (April 18, 2018). Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America. "Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation ." Chart. April 18, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America. (2018). Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America. "Most Important Considerations When Purchasing Premium Liquor among Consumers in The United States in 2018, by Generation ." Statista, Statista Inc., 18 Apr 2018, https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America, Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation Statista, https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/ (last visited December 22, 2024)
Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation [Graph], Ipsos North America, April 18, 2018. [Online]. Available: https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
