This statistic depicts the most important considerations for consumers in the United States when deciding which premium liquor to purchase in 2018, broken down by generational cohort. The survey found that for Millennial consumers, the appearance of the label was the most important factor when deciding which premium liquor to buy.
Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation
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Ipsos North America. (April 18, 2018). Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America. "Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation ." Chart. April 18, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America. (2018). Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America. "Most Important Considerations When Purchasing Premium Liquor among Consumers in The United States in 2018, by Generation ." Statista, Statista Inc., 18 Apr 2018, https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/
Ipsos North America, Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation Statista, https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/ (last visited November 21, 2024)
Most important considerations when purchasing premium liquor among consumers in the United States in 2018, by generation [Graph], Ipsos North America, April 18, 2018. [Online]. Available: https://www.statista.com/statistics/1011490/reasons-influencing-purchase-premium-liquor-generation/