Colombia: most popular FMCG brands 2023

Published by P. Navarro Villa, Sep 13, 2024

Coca-Cola was the most chosen FMCG brand in Colombia in 2023, with 87.6 million Consumer Reach Points (CRP). Ranking second was Colgate, with 85.8 million CRPs, followed by Colanta, with 83.6 million CRPs.

Leading fast moving consumer goods (FMCG) brands in Colombia in 2023 (in million Consumer Reach Points)

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Release date

June 2024

Region

Colombia

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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