Global brand value of Chanel from 2017 to 2023

In 2023, Chanel’s worldwide brand value amounted to approximately 19.4 billion U.S. dollars, an increase on the previous year. The worldwide brand value of Chanel experienced a positive trend in the time period between 2017 and 2023, and growing by 27 percent in the most recently reported period.

One hundred years of success

Chanel, a century-old fashion house based in Neuilly-sur-Seine, France, produces high-fashion clothing as well as luxury items and accessories, most notably the popular fragrance Chanel No. 5. The company is one of the most valuable luxury brands worldwide, alongside other luxury fashion giants such as Louis Vuitton, Hermes, and Gucci. Chanel’s value correlates with its wide popularity. Among U.S. consumers, the company was one of the top well-known luxury fashion & accessory brands.

Continuous growth

The popular French fashion house experienced uninterrupted growth in revenues in recent years as well as a steep increase in brand development.