Hard seltzer sales growth in the United States in 2019, by flavor

Stone fruit was the fastest growing single flavor category of hard seltzer in the United States in 2019, with sales increasing around 12 percent compared to the year before. Hard seltzer is a type of alcoholic beverage containing carbonated water typically mixed with diverse flavors such as citrus, berry or tropical fruit. Hard seltzers are produced by fermenting cane sugar, and they are known for having a relatively low alcohol content and calorie count. White Claw was the most popular hard seltzer brand amongst U.S. wine consumers in 2019.

Hard seltzer industry in the United States

Sales of hard seltzer in the U.S. has grown considerably in recent years. This is often attributed to an increase in health-conscious consumer demand. Off-premise sales of hard seltzer tripled in value from around 496 million U.S. dollars in 2018 to more than 1.5 billion U.S. dollars in 2019, while on-premise sales reached nearly 1.2 billion U.S. dollars in 2019, a six-fold increase from approximately 210 million U.S. dollars in the previous year.

Hard seltzer sales during the COVID-19 pandemic in the U.S.

Sales of hard seltzer have skyrocketed during the coronavirus pandemic in the United States in 2020. Weekly sales growth figures show a sustained increase in sales in 2020, especially when compared to one-week growth figures one year prior. During the week ending May 30, 2020, sales of hard seltzer increased around 110.5 percent.