According to the survey conducted by Rakuten Insight, approximately 49 percent of the respondents in Indonesia stated that they did not purchase organic food products because they did not trust that organic food products were healthier than conventionally-grown food products. In comparison, the same survey also revealed that the main reason to buy organic food products in the country was the belief that organic food was healthier.
Reasons for not purchasing organic food products among Indonesian consumers as of September 2023
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Share of respondents
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Rakuten Insight. (October 16, 2023). Reasons for not purchasing organic food products among Indonesian consumers as of September 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1010625/indonesia-reasons-for-not-purchasing-organic-food/
Rakuten Insight. "Reasons for not purchasing organic food products among Indonesian consumers as of September 2023." Chart. October 16, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1010625/indonesia-reasons-for-not-purchasing-organic-food/
Rakuten Insight. (2023). Reasons for not purchasing organic food products among Indonesian consumers as of September 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1010625/indonesia-reasons-for-not-purchasing-organic-food/
Rakuten Insight. "Reasons for Not Purchasing Organic Food Products among Indonesian Consumers as of September 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1010625/indonesia-reasons-for-not-purchasing-organic-food/
Rakuten Insight, Reasons for not purchasing organic food products among Indonesian consumers as of September 2023 Statista, https://www.statista.com/statistics/1010625/indonesia-reasons-for-not-purchasing-organic-food/ (last visited August 24, 2024)
Reasons for not purchasing organic food products among Indonesian consumers as of September 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1010625/indonesia-reasons-for-not-purchasing-organic-food/