Main factors for purchasing organic food in Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Oct 25, 2023
According to the survey conducted by Rakuten Insight, approximately 74 percent of the respondents in Indonesia stated that they bought organic food products because they believed that organic food products were healthier. The same survey also revealed that around 32 percent of the respondents stated that they often bought organic food products.

Main reasons for purchasing organic food among consumers in Indonesia as of September 2023

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Release date

October 2023

Region

Indonesia

Survey time period

September 7 to 30, 2023

Number of respondents

10,167 respondents

Age group

16 years and older

Special properties

respondents who purchased organic food products;

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Why did you purchase the organic food products?"

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