UK: share of net revenues generated from digital advertising, by company 2018-2021

Share of net revenues generated from digital advertising in the United Kingdom (UK) in 2018 and 2021, by company

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Release date

March 2019

Region

United Kingdom

Survey time period

2018 to 2021

Supplementary notes

* Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.

** Paid advertising only; excludes spending by marketers that goes towards developing or maintaining a Facebook presence; includes Instagram advertising revenues.

*** Paid advertising only; excludes spending by marketers that goes towards developing or maintaining a presence on the platform.

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