Considered factors when buying insurance products in China 2019

Published by
Daniel Slotta,
Aug 5, 2020
This graph shows the leading factors considered by Chinese consumers when buying insurance products as of January 2019. According to a survey, around 90 percent of respondents in China considered the features of the insurance product itself as most important.

Leading factors considered when buying insurance products in China as of January 2019

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Sources

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Release date

May 2019

Region

China

Survey time period

December 2018 and January 2019

Number of respondents

1,142 respondents

Age group

25-55 years

Special properties

in Beijing, Shanghai, Guangzhou, and Chengdu

Method of interview

Face-to-face interview, online survey

Supplementary notes

Respondents in this survey were people who had bought a long-term insurance in the last two years or people who had only bought a short-term insurance but were planning to buy a long-term insurance in the next two years.
The qualitative part of the survey (focus groups and face-to-face interviews) was conducted in December of 2018 with 112 participants. The quantitative part (online survey) was conducted in January of 2019 with 1,030 respondents.

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