This graph shows the leading factors considered by Chinese consumers when buying insurance products as of January 2019. According to a survey, around 90 percent of respondents in China considered the features of the insurance product itself as most important.
Leading factors considered when buying insurance products in China as of January 2019
Respondents in this survey were people who had bought a long-term insurance in the last two years or people who had only bought a short-term insurance but were planning to buy a long-term insurance in the next two years.
The qualitative part of the survey (focus groups and face-to-face interviews) was conducted in December of 2018 with 112 participants. The quantitative part (online survey) was conducted in January of 2019 with 1,030 respondents.
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199IT. (May 10, 2019). Leading factors considered when buying insurance products in China as of January 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1010032/china-important-factors-for-purchasing-decision-of-insurance-products/
199IT. "Leading factors considered when buying insurance products in China as of January 2019." Chart. May 10, 2019. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1010032/china-important-factors-for-purchasing-decision-of-insurance-products/
199IT. (2019). Leading factors considered when buying insurance products in China as of January 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1010032/china-important-factors-for-purchasing-decision-of-insurance-products/
199IT. "Leading Factors Considered When Buying Insurance Products in China as of January 2019." Statista, Statista Inc., 10 May 2019, https://www.statista.com/statistics/1010032/china-important-factors-for-purchasing-decision-of-insurance-products/
199IT, Leading factors considered when buying insurance products in China as of January 2019 Statista, https://www.statista.com/statistics/1010032/china-important-factors-for-purchasing-decision-of-insurance-products/ (last visited November 13, 2024)
Leading factors considered when buying insurance products in China as of January 2019 [Graph], 199IT, May 10, 2019. [Online]. Available: https://www.statista.com/statistics/1010032/china-important-factors-for-purchasing-decision-of-insurance-products/
