Most popular drag performers on Instagram 2023

As of December 2023, Pabllo Vittar was the most followed drag performer on Instagram with 12.5 million global followers. Ranking second and third were Gloria Groove, and RuPaul, with five million and 4.7 million followers on Instagram, respectively.

The use of gender-related hashtags on Instagram

As shows such as RuPaul’s Drag Race bring the art of drag to mainstream entertainment, conversations about gender diversity are also brought to light on popular social media platforms. According to a worldwide report conducted between July and September 2021, the use of #Trans and #Nonbinary increased on Instagram by 29 percent and 26 percent, respectively. Conversations about Gay pride and the bisexual pride flag also increased on social media. Furthermore, year-on-year conversations on Facebook about gender symbols increased by 2,855 percent, and discussions about pronouns also saw an increase of 110 percent.

Who is the most followed person on Instagram?

Despite a sizable Instagram audience and the potential for brand collaborations, the popularity of the most well-known drag queens still pales in comparison to the most-followed Instagram users of all time. Portuguese footballer Cristiano Ronaldo had 520 million followers on Instagram as of June 2022, making him the most followed person on the platform. His Instagram post from October 2021, announcing his partners pregnancy, is still the second most popular post on Instagram, with a total of 32.8 million likes as of May 2022. TV and media personality Kylie Jenner had 349 million followers on Instagram.