This statistic shows the share of consumers who were supportive of sustainable fashion worldwide in 2018, by selected city. In 2018, 34 percent of all respondents were very supportive of sustainable fashion, with a further 30 percent quite supportive. Consumers in Shanghai were the most supportive of sustainable fashion with 62 percent answering very supportive in 2018.
Share of consumers supportive of sustainable fashion worldwide in 2018, by selected city
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Share of consumers supportive of sustainable fashion worldwide in 2018, by selected city
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KPMG. (January 14, 2019). Share of consumers supportive of sustainable fashion worldwide in 2018, by selected city [Graph]. In Statista. Retrieved April 10, 2025, from https://www.statista.com/statistics/1009811/share-of-consumers-in-selected-cities-supportive-of-sustainable-fashion-worldwide/
KPMG. "Share of consumers supportive of sustainable fashion worldwide in 2018, by selected city." Chart. January 14, 2019. Statista. Accessed April 10, 2025. https://www.statista.com/statistics/1009811/share-of-consumers-in-selected-cities-supportive-of-sustainable-fashion-worldwide/
KPMG. (2019). Share of consumers supportive of sustainable fashion worldwide in 2018, by selected city. Statista. Statista Inc.. Accessed: April 10, 2025. https://www.statista.com/statistics/1009811/share-of-consumers-in-selected-cities-supportive-of-sustainable-fashion-worldwide/
KPMG. "Share of Consumers Supportive of Sustainable Fashion Worldwide in 2018, by Selected City." Statista, Statista Inc., 14 Jan 2019, https://www.statista.com/statistics/1009811/share-of-consumers-in-selected-cities-supportive-of-sustainable-fashion-worldwide/
KPMG, Share of consumers supportive of sustainable fashion worldwide in 2018, by selected city Statista, https://www.statista.com/statistics/1009811/share-of-consumers-in-selected-cities-supportive-of-sustainable-fashion-worldwide/ (last visited April 10, 2025)
Share of consumers supportive of sustainable fashion worldwide in 2018, by selected city [Graph], KPMG, January 14, 2019. [Online]. Available: https://www.statista.com/statistics/1009811/share-of-consumers-in-selected-cities-supportive-of-sustainable-fashion-worldwide/
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