According to a survey conducted by Rakuten Insight in September 2023, approximately 89 percent of Thai respondents stated that it was important for them to purchase organic vegetables and fruits. This was followed by organic meat with 50 percent of the survey participants.
Organic food market trends in Thailand
Thailand’s organic food market is gaining traction. The consumption value of organic packaged food and beverages in the country has been increasing over the past few years and is forecast to reach around 36 million U.S. dollars by 2025. Thai consumer inclination to purchase organic foods is growing rapidly. As revealed in the food survey conducted in 2023, the majority of Thai respondents displayed a higher willingness to pay for organic food than conventionally grown food products.
What motivates Thai consumers to buy organic food?
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Rakuten Insight. (October 16, 2023). Most important organic food categories among consumers in Thailand as of September 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1009632/thailand-most-important-organic-food-categories-among-consumers/
Rakuten Insight. "Most important organic food categories among consumers in Thailand as of September 2023." Chart. October 16, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1009632/thailand-most-important-organic-food-categories-among-consumers/
Rakuten Insight. (2023). Most important organic food categories among consumers in Thailand as of September 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1009632/thailand-most-important-organic-food-categories-among-consumers/
Rakuten Insight. "Most Important Organic Food Categories among Consumers in Thailand as of September 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1009632/thailand-most-important-organic-food-categories-among-consumers/
Rakuten Insight, Most important organic food categories among consumers in Thailand as of September 2023 Statista, https://www.statista.com/statistics/1009632/thailand-most-important-organic-food-categories-among-consumers/ (last visited August 25, 2024)
Most important organic food categories among consumers in Thailand as of September 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1009632/thailand-most-important-organic-food-categories-among-consumers/