This graph depicts the results of a survey about the intention to purchase products online on Black Friday in Italy in 2017, by age group. According to data published by Pepper, 43 percent of consumers aged between 25 and 34 years planned to buy fashions items and accessories, the most common category of products among this age group.
Which kind of products are you planning to buy on Black Friday?
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65 years and older
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pepper Media Holding. (January 1, 2018). Which kind of products are you planning to buy on Black Friday? [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1008854/products-purchased-online-on-black-friday-by-age-group-in-italy/
Pepper Media Holding. "Which kind of products are you planning to buy on Black Friday?." Chart. January 1, 2018. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1008854/products-purchased-online-on-black-friday-by-age-group-in-italy/
Pepper Media Holding. (2018). Which kind of products are you planning to buy on Black Friday?. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1008854/products-purchased-online-on-black-friday-by-age-group-in-italy/
Pepper Media Holding. "Which Kind of Products Are You Planning to Buy on Black Friday?." Statista, Statista Inc., 1 Jan 2018, https://www.statista.com/statistics/1008854/products-purchased-online-on-black-friday-by-age-group-in-italy/
Pepper Media Holding, Which kind of products are you planning to buy on Black Friday? Statista, https://www.statista.com/statistics/1008854/products-purchased-online-on-black-friday-by-age-group-in-italy/ (last visited July 03, 2024)
Which kind of products are you planning to buy on Black Friday? [Graph], Pepper Media Holding, January 1, 2018. [Online]. Available: https://www.statista.com/statistics/1008854/products-purchased-online-on-black-friday-by-age-group-in-italy/