This graph depicts the results of a survey about the preferred timing to purchase new products in Italy in 2017, by gender. According to data published by Pepper, 55 percent of both male and female consumers declared to wait for the price to drop after a new item was launched. However, 28 percent of female and 25 percent of male respondents affirmed that the preferred moment to buy a new product differed from time to time.
Do you mostly purchase new products on launch, pre-order or wait until the price drops?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pepper Media Holding. (January 1, 2018). Do you mostly purchase new products on launch, pre-order or wait until the price drops? [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1008707/preferred-timing-to-purchase-new-products-by-gender-italy/
Pepper Media Holding. "Do you mostly purchase new products on launch, pre-order or wait until the price drops? ." Chart. January 1, 2018. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1008707/preferred-timing-to-purchase-new-products-by-gender-italy/
Pepper Media Holding. (2018). Do you mostly purchase new products on launch, pre-order or wait until the price drops? . Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1008707/preferred-timing-to-purchase-new-products-by-gender-italy/
Pepper Media Holding. "Do You Mostly Purchase New Products on Launch, Pre-order or Wait until The Price Drops? ." Statista, Statista Inc., 1 Jan 2018, https://www.statista.com/statistics/1008707/preferred-timing-to-purchase-new-products-by-gender-italy/
Pepper Media Holding, Do you mostly purchase new products on launch, pre-order or wait until the price drops? Statista, https://www.statista.com/statistics/1008707/preferred-timing-to-purchase-new-products-by-gender-italy/ (last visited November 20, 2024)
Do you mostly purchase new products on launch, pre-order or wait until the price drops? [Graph], Pepper Media Holding, January 1, 2018. [Online]. Available: https://www.statista.com/statistics/1008707/preferred-timing-to-purchase-new-products-by-gender-italy/