This graph depicts the results of a survey about important factors influencing purchasing decisions in Italy in 2017, by age group. According to data published by Pepper, 33 percent of respondents aged between 16 and 24 years considered the price to be the most important aspect, whereas 40 percent of consumers aged 65 years and older regarded the quality of the product as main decision factor.
Which of the following factors do you consider do be the most important point that influences your purchasing decisions?
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65 years and older
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This question was phrased by the source as follows: "Rate in order the factors that influence your purchasing decisions. Please assign the answer options by importance by giving the most important point a 1, the second most important point a 2 and so on."
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Pepper Media Holding. (January 1, 2018). Which of the following factors do you consider do be the most important point that influences your purchasing decisions? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1008673/important-factors-influencing-purchase-decisions-by-age-italy/
Pepper Media Holding. "Which of the following factors do you consider do be the most important point that influences your purchasing decisions?." Chart. January 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1008673/important-factors-influencing-purchase-decisions-by-age-italy/
Pepper Media Holding. (2018). Which of the following factors do you consider do be the most important point that influences your purchasing decisions?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1008673/important-factors-influencing-purchase-decisions-by-age-italy/
Pepper Media Holding. "Which of The following Factors Do You Consider Do Be The Most Important Point That Influences Your Purchasing Decisions?." Statista, Statista Inc., 1 Jan 2018, https://www.statista.com/statistics/1008673/important-factors-influencing-purchase-decisions-by-age-italy/
Pepper Media Holding, Which of the following factors do you consider do be the most important point that influences your purchasing decisions? Statista, https://www.statista.com/statistics/1008673/important-factors-influencing-purchase-decisions-by-age-italy/ (last visited July 22, 2024)
Which of the following factors do you consider do be the most important point that influences your purchasing decisions? [Graph], Pepper Media Holding, January 1, 2018. [Online]. Available: https://www.statista.com/statistics/1008673/important-factors-influencing-purchase-decisions-by-age-italy/