Reasons for purchasing organic food in India 2023

Published by A. Minhas, Oct 20, 2023
In a survey conducted by Rakuten Insight about organic food products purchased by Indian consumers in September 2023, the majority of respondents believed that organic food products are healthier and more nutritious. By contrast, 43 percent of consumers believed that organic food products are better for the environment.

Reasons for purchasing organic food products among consumers in India as of September 2023

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Release date

October 2023

Region

India

Survey time period

September 7 to 30, 2023

Number of respondents

46,069 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

According to the source, the original survey question was"Why did you purchase organic food products?".

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