In Europe, the respect for the environment was a priority in the shopping behavior of about two thirds of Generation X, Baby Boomers, and Silent. A survey conducted in 2018 revealed that 75 percent of European consumers aged over 34 years old preferred to buy products with environmentally friendly packaging. Meanwhile, only 70 percent of younger consumers between 18 and 24 years old had the same opinion.
Opinion on sustainable products among European consumers* in 2018, by age group
709 Young Millennials; 709 Millennials; 1,916 Generation X and Baby Boomers**
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "We would like to ask your opinion about the following statements. How much do you agree on a scale from 1 to 7?" 1=Totally disagree 7=Totally agree
*Percentage of respondents who selected the top three boxes' values.
**The source describes the panel as follows:
18-24 years: Young Millennials.
25-34 years: Millennials.
Over 34: Generation X, Baby Boomers, and Silent.
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IRI. (October 1, 2018). Opinion on sustainable products among European consumers* in 2018, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1007973/opinion-on-sustainable-products-by-age-group-2018/
IRI. "Opinion on sustainable products among European consumers* in 2018, by age group." Chart. October 1, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1007973/opinion-on-sustainable-products-by-age-group-2018/
IRI. (2018). Opinion on sustainable products among European consumers* in 2018, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1007973/opinion-on-sustainable-products-by-age-group-2018/
IRI. "Opinion on Sustainable Products among European Consumers* in 2018, by Age Group." Statista, Statista Inc., 1 Oct 2018, https://www.statista.com/statistics/1007973/opinion-on-sustainable-products-by-age-group-2018/
IRI, Opinion on sustainable products among European consumers* in 2018, by age group Statista, https://www.statista.com/statistics/1007973/opinion-on-sustainable-products-by-age-group-2018/ (last visited December 21, 2024)
Opinion on sustainable products among European consumers* in 2018, by age group [Graph], IRI, October 1, 2018. [Online]. Available: https://www.statista.com/statistics/1007973/opinion-on-sustainable-products-by-age-group-2018/
