In 2024, the e-commerce market in Southeast Asia amounted to approximately 159 billion U.S. dollars, followed by the online travel market, which accounted for about 46 billion U.S. dollars. Comparatively, the online transport and food market reached 28 billion U.S. dollars across Southeast Asia in 2024.
Internet economy size in Southeast Asia from 2022 to 2024, by market
(in billion U.S. dollars)
The size of the internet economy is often measured by the gross merchandise value (GMV), which represents the total sales value of goods sold through online platforms.
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Bain & Company. (November 5, 2024). Internet economy size in Southeast Asia from 2022 to 2024, by market (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1007199/southeast-asia-internet-economy-size-market/
Bain & Company. "Internet economy size in Southeast Asia from 2022 to 2024, by market (in billion U.S. dollars)." Chart. November 5, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1007199/southeast-asia-internet-economy-size-market/
Bain & Company. (2024). Internet economy size in Southeast Asia from 2022 to 2024, by market (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1007199/southeast-asia-internet-economy-size-market/
Bain & Company. "Internet Economy Size in Southeast Asia from 2022 to 2024, by Market (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Nov 2024, https://www.statista.com/statistics/1007199/southeast-asia-internet-economy-size-market/
Bain & Company, Internet economy size in Southeast Asia from 2022 to 2024, by market (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1007199/southeast-asia-internet-economy-size-market/ (last visited December 30, 2024)
Internet economy size in Southeast Asia from 2022 to 2024, by market (in billion U.S. dollars) [Graph], Bain & Company, November 5, 2024. [Online]. Available: https://www.statista.com/statistics/1007199/southeast-asia-internet-economy-size-market/
