Most used social media platforms for C2C businesses Russia 2018

Published by A. Melkadze, Dec 8, 2021
This graph illustrates the share of C2C businesses conducting transactions on social media during 2018 in Russia. With a 65 percent share, Avito lead the ranking. Jula and VKonatakte were came in second and third place with a respective 39 and 33 percentages each. Only 2 percent of C2C businesses were operating on Telegram and Viber.

Share of C2C businesses on selected social media sites in Russia in 2018*

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Source

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Release date

November 2018

Region

Russia

Survey time period

2018

Number of respondents

931 respondents

Age group

14-54 years

Method of interview

Online survey

Supplementary notes

* Relative to total volume of e-commerce users.

Participants of the survey were asked which exact goods they were selling at time or in the past 12 months on social media.

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Statistics on " Social media in Russia "

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Other statistics that may interest you Social media in Russia

Overview

5

Leading platforms

5

VKontakte

5

Facebook and Instagram

4

Other social networks

8

Messengers

8

User behavior

7

Further related statistics

5

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