Main factors that influence online purchases in Vietnam 2022

Published by
Minh-Ngoc Nguyen,
Jul 3, 2024
As surveyed in 2022, nearly 70 percent of Vietnamese respondents stated that promotion was the leading factor influencing their online purchases. Meanwhile, around 14 percent of them considered the offer of live streaming for product introduction a factor in their online purchase decision.

Main factors that influence online purchases in Vietnam in 2022

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Sources

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Release date

July 2023

Region

Vietnam

Survey time period

2022

Number of respondents

5,951 respondents

Age group

18 years and older

Special properties

among online users

Method of interview

Online survey

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Overview

5

Key indicators

6

E-commerce segments

6

E-commerce platforms

7

E-commerce logistics

4

Consumer behavior

8

Further related statistics

6

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Topics

E-commerce in VietnamFintech in VietnamSocial media in VietnamSocial commerce in Vietnam Digital payments in Vietnam
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