According to a survey carried out among fintech companies in Colombia in 2018, 67 percent of the businesses surveyed were targeting consumers with bank accounts. However, only 17 percent of the fintechs said they targeted potential customers residing in rural areas.
Main target consumers of fintech companies in Colombia in 2018
Characteristic
Share of fintech startups
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Superintendencia Financiera de Colombia. (April 4, 2019). Main target consumers of fintech companies in Colombia in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia. "Main target consumers of fintech companies in Colombia in 2018." Chart. April 4, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia. (2019). Main target consumers of fintech companies in Colombia in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia. "Main Target Consumers of Fintech Companies in Colombia in 2018." Statista, Statista Inc., 4 Apr 2019, https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia, Main target consumers of fintech companies in Colombia in 2018 Statista, https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/ (last visited July 22, 2024)
Main target consumers of fintech companies in Colombia in 2018 [Graph], Superintendencia Financiera de Colombia, April 4, 2019. [Online]. Available: https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/