According to a survey carried out among fintech companies in Colombia in 2018, 67 percent of the businesses surveyed were targeting consumers with bank accounts. However, only 17 percent of the fintechs said they targeted potential customers residing in rural areas.
Main target consumers of fintech companies in Colombia in 2018
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Superintendencia Financiera de Colombia. (April 4, 2019). Main target consumers of fintech companies in Colombia in 2018 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia. "Main target consumers of fintech companies in Colombia in 2018." Chart. April 4, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia. (2019). Main target consumers of fintech companies in Colombia in 2018. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia. "Main Target Consumers of Fintech Companies in Colombia in 2018." Statista, Statista Inc., 4 Apr 2019, https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/
Superintendencia Financiera de Colombia, Main target consumers of fintech companies in Colombia in 2018 Statista, https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/ (last visited November 21, 2024)
Main target consumers of fintech companies in Colombia in 2018 [Graph], Superintendencia Financiera de Colombia, April 4, 2019. [Online]. Available: https://www.statista.com/statistics/1006424/colombia-target-market-fintech-companies/