This graph shows the results of a survey about the opinion of consumer on explicit permission for using data in selected countries in 2018, by type of data. According to data, 32 percent of respondents affirmed that their primary retailer always took their explicit permission before storing or using their data regarding the shopping basket details like brands or product category. For health-related information, only 17 percent of consumers stated that the the retailer explicitly asked for consent to use or to store the data.
Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data
Characteristic
Share of respondents
Shopping basket details (e.g., product category or style or brands)
32%
Contact information (phone or mailing)
31%
Financial information (e.g., card, bank account details)
24%
GPS location data derived from mobile device
23%
Browsing history and bookmarks on web/ mobile apps
22%
Family information/household composition
19%
Demographic information (e.g., age, gender, race, ethnicity, religion)
The distribution of consumers' countries is the following: USA (21%), UK (10%), Germany (10%), India (10%), Netherlands (10%), Italy (10%), Spain (10%), France (10%) and Sweden (10%).
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Capgemini. (May 1, 2018). Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1006330/opinion-on-explicit-permission-for-using-data/
Capgemini. "Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data." Chart. May 1, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1006330/opinion-on-explicit-permission-for-using-data/
Capgemini. (2018). Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1006330/opinion-on-explicit-permission-for-using-data/
Capgemini. "Share of Consumers Who Say Their Primary Retailer Always Takes Their Explicit Permission before Storing or Using Their Data in Selected Countries* in 2018, by Type of Data." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/1006330/opinion-on-explicit-permission-for-using-data/
Capgemini, Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data Statista, https://www.statista.com/statistics/1006330/opinion-on-explicit-permission-for-using-data/ (last visited November 22, 2024)
Share of consumers who say their primary retailer always takes their explicit permission before storing or using their data in selected countries* in 2018, by type of data [Graph], Capgemini, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/1006330/opinion-on-explicit-permission-for-using-data/
