This graph shows the results of a survey about the perception of cybersecurity and data privacy measures among consumers in selected countries in 2018. According to data, 60 percent of respondents considered outstanding the security of data related to websites and apps, which were regarded as operating with the most trusted security techniques. By contrast, only 42 percent of consumers were satisfied with the transparency in the usage of stored personal or financial data.
Share of consumers who rate their primary retailer “outstanding” on cyber security and data privacy measures in selected countries in 2018
Characteristic
Share of respondents
Safety of websites and apps (i.e., do they use advanced security techniques)
60%
Safety of in-store devices (e.g., point-of-sale, self-service kiosks)
52%
Safety of stored personal or financial data
48%
Transparency of the usage of stored personal or financial data
The distribution of consumers' countries is the following: USA (21%), UK (10%), Germany (10%), India (10%), Netherlands (10%), Italy (10%), Spain (10%), France (10%) and Sweden (10%).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Capgemini. (May 1, 2018). Share of consumers who rate their primary retailer “outstanding” on cyber security and data privacy measures in selected countries in 2018 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1006276/opinion-on-on-cybersecurity-and-data-privacy-among-consumers/
Capgemini. "Share of consumers who rate their primary retailer “outstanding” on cyber security and data privacy measures in selected countries in 2018." Chart. May 1, 2018. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1006276/opinion-on-on-cybersecurity-and-data-privacy-among-consumers/
Capgemini. (2018). Share of consumers who rate their primary retailer “outstanding” on cyber security and data privacy measures in selected countries in 2018. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1006276/opinion-on-on-cybersecurity-and-data-privacy-among-consumers/
Capgemini. "Share of Consumers Who Rate Their Primary Retailer “outstanding” on Cyber Security and Data Privacy Measures in Selected Countries in 2018." Statista, Statista Inc., 1 May 2018, https://www.statista.com/statistics/1006276/opinion-on-on-cybersecurity-and-data-privacy-among-consumers/
Capgemini, Share of consumers who rate their primary retailer “outstanding” on cyber security and data privacy measures in selected countries in 2018 Statista, https://www.statista.com/statistics/1006276/opinion-on-on-cybersecurity-and-data-privacy-among-consumers/ (last visited December 26, 2024)
Share of consumers who rate their primary retailer “outstanding” on cyber security and data privacy measures in selected countries in 2018 [Graph], Capgemini, May 1, 2018. [Online]. Available: https://www.statista.com/statistics/1006276/opinion-on-on-cybersecurity-and-data-privacy-among-consumers/
