This statistic presents the share of adults who are more likely to see a movie if the poster contains selected content in the United States as of April 2019. The data reveals that the presence of positive reviews from critics on a film poster had the highest influence on potential moviegoers, with 39 percent saying that this would make them more likely to go and see a movie. Conversely, 58 percent said that positive reviews from celebrities on a film poster made no difference to their interest in going to see the feature.
Share of adults who are more likely to see a movie if the poster contains selected content in the United States as of April 2019
Characteristic
More likely to see the movie
Less likely to see the movie
Makes no difference
Don't know/no opinion
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Morning Consult. (May 7, 2019). Share of adults who are more likely to see a movie if the poster contains selected content in the United States as of April 2019 [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/1006264/movie-poster-content-influence-us-on-moviegoing/
Morning Consult. "Share of adults who are more likely to see a movie if the poster contains selected content in the United States as of April 2019." Chart. May 7, 2019. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/1006264/movie-poster-content-influence-us-on-moviegoing/
Morning Consult. (2019). Share of adults who are more likely to see a movie if the poster contains selected content in the United States as of April 2019. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/1006264/movie-poster-content-influence-us-on-moviegoing/
Morning Consult. "Share of Adults Who Are More Likely to See a Movie If The Poster Contains Selected Content in The United States as of April 2019." Statista, Statista Inc., 7 May 2019, https://www.statista.com/statistics/1006264/movie-poster-content-influence-us-on-moviegoing/
Morning Consult, Share of adults who are more likely to see a movie if the poster contains selected content in the United States as of April 2019 Statista, https://www.statista.com/statistics/1006264/movie-poster-content-influence-us-on-moviegoing/ (last visited August 31, 2024)
Share of adults who are more likely to see a movie if the poster contains selected content in the United States as of April 2019 [Graph], Morning Consult, May 7, 2019. [Online]. Available: https://www.statista.com/statistics/1006264/movie-poster-content-influence-us-on-moviegoing/