This statistic presents the results of a survey about purchasing decision influencing offline channels among luxury consumers in China as of January 2019. According to the survey conducted by McKinsey, approximately 49 percent of Chinese respondents thought that in-store sales assistants played an important role when making purchasing decisions.
Most impactful brand offline channels that influence purchase decisions of luxury consumers in China as of January 2019
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McKinsey & Company. (April 1, 2019). Most impactful brand offline channels that influence purchase decisions of luxury consumers in China as of January 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1005475/china-most-impactful-brand-offline-channels-for-luxury-purchase-influence/
McKinsey & Company. "Most impactful brand offline channels that influence purchase decisions of luxury consumers in China as of January 2019." Chart. April 1, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1005475/china-most-impactful-brand-offline-channels-for-luxury-purchase-influence/
McKinsey & Company. (2019). Most impactful brand offline channels that influence purchase decisions of luxury consumers in China as of January 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1005475/china-most-impactful-brand-offline-channels-for-luxury-purchase-influence/
McKinsey & Company. "Most Impactful Brand Offline Channels That Influence Purchase Decisions of Luxury Consumers in China as of January 2019." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1005475/china-most-impactful-brand-offline-channels-for-luxury-purchase-influence/
McKinsey & Company, Most impactful brand offline channels that influence purchase decisions of luxury consumers in China as of January 2019 Statista, https://www.statista.com/statistics/1005475/china-most-impactful-brand-offline-channels-for-luxury-purchase-influence/ (last visited December 22, 2024)
Most impactful brand offline channels that influence purchase decisions of luxury consumers in China as of January 2019 [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1005475/china-most-impactful-brand-offline-channels-for-luxury-purchase-influence/
