This statistic presents the results of a survey about interest in brand-hosted events among different age luxury consumers in China as of January 2019. According to the survey conducted by McKinsey, approximately 75 percent of Chinese respondents who were born in the 1980s said they preferred brand-hosted fashion shows.
Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type
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McKinsey & Company. (April 1, 2019). Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/
McKinsey & Company. "Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type." Chart. April 1, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/
McKinsey & Company. (2019). Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/
McKinsey & Company. "Share of Different Age Chinese Luxury Consumers Interested in Events Hosted by Luxury Brands as of January 2019, by Event Type." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/
McKinsey & Company, Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type Statista, https://www.statista.com/statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/ (last visited December 21, 2024)
Share of different age Chinese luxury consumers interested in events hosted by luxury brands as of January 2019, by event type [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1005470/china-level-of-interest-in-brand-events-among-luxury-consumers-by-event-type/
