This statistic presents the results of a survey about awareness of the origin of foreign luxury brands among luxury consumers in China as of January 2019. According to the survey conducted by McKinsey, approximately 90 percent of Chinese respondents correctly indicated that Chanel was a French brand, whereas only 40 percent of respondents knew that Brooks Brothers was an American company.
Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand
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McKinsey & Company. (April 1, 2019). Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/
McKinsey & Company. "Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand." Chart. April 1, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/
McKinsey & Company. (2019). Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/
McKinsey & Company. "Level of Awareness of Foreign Luxury Brands' Origin among Chinese Luxury Consumers as of January 2019, by Selected Brand." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/
McKinsey & Company, Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand Statista, https://www.statista.com/statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/ (last visited December 22, 2024)
Level of awareness of foreign luxury brands' origin among Chinese luxury consumers as of January 2019, by selected brand [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1005234/china-level-of-foreign-luxury-brands-origin-awareness/
