Share of FMCG retail value Taiwan Q2 2024, by retail channel

In the second quarter of 2024, hypermarkets accounted for around 23.1 percent of Taiwan’s retail sales value of fast-moving consumer goods (FMCG). In the same quarter, supermarkets made up 21.3 percent of Taiwan’s FMCG retail. 

Supermarkets in Taiwan

The supermarket industry in Taiwan is relatively concentrated, with its largest supermarket operator PX-Mart taking up more than 60 percent of the market share. By the end of 2021, the domestic supermarket giant owned the most retail outlets among all supermarket chains in Taiwan, amounting to 1,133 stores. In 2020, Wellcome, the second-biggest supermarket chain in Taiwan, was acquired by the French retail conglomerate Carrefour.

FMCG online retail in Taiwan

E-commerce has developed rapidly in Taiwan. Besides increasing numbers of consumers engaged in online shopping, the share of e-commerce in total retail sales has also been continuously growing over the past years. The outbreak of coronavirus in spring 2020 has boosted the penetration of online retail in the FMCG sector. Around 40 percent of Taiwanese consumers increased their purchase of food and grocery items during the COVID-19 outbreak in 2020.