A survey from 2020 showed that 41 percent of Italian companies allocated up to 20 percent of their marketing budget to digital advertising. Another 37 percent of Italian advertisers invested between 21 and 40 percent of their marketing budget on digital advertising.
Share of digital advertising on total advertising spending among Italian advertisers 2020
Characteristic
Share of respondents
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IAB (U.S.). (June 6, 2020). Share of digital advertising on total advertising spending among Italian advertisers 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1004647/digital-advertising-spending-share-among-advertisers-italy/
IAB (U.S.). "Share of digital advertising on total advertising spending among Italian advertisers 2020." Chart. June 6, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1004647/digital-advertising-spending-share-among-advertisers-italy/
IAB (U.S.). (2020). Share of digital advertising on total advertising spending among Italian advertisers 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1004647/digital-advertising-spending-share-among-advertisers-italy/
IAB (U.S.). "Share of Digital Advertising on Total Advertising Spending among Italian Advertisers 2020." Statista, Statista Inc., 6 Jun 2020, https://www.statista.com/statistics/1004647/digital-advertising-spending-share-among-advertisers-italy/
IAB (U.S.), Share of digital advertising on total advertising spending among Italian advertisers 2020 Statista, https://www.statista.com/statistics/1004647/digital-advertising-spending-share-among-advertisers-italy/ (last visited August 25, 2024)
Share of digital advertising on total advertising spending among Italian advertisers 2020 [Graph], IAB (U.S.), June 6, 2020. [Online]. Available: https://www.statista.com/statistics/1004647/digital-advertising-spending-share-among-advertisers-italy/