Digital ad share on total advertising spending among Italian advertisers 2020

Published by
Michele Majidi,
Jan 6, 2023
A survey from 2020 showed that 41 percent of Italian companies allocated up to 20 percent of their marketing budget to digital advertising. Another 37 percent of Italian advertisers invested between 21 and 40 percent of their marketing budget on digital advertising.

Share of digital advertising on total advertising spending among Italian advertisers 2020

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Source

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Release date

June 2020

Region

Italy

Survey time period

January to March 2020

Number of respondents

265 respondents

Special properties

advertisers*

Method of interview

Online survey

Supplementary notes

*The whole survey panel was composed as follows:
37 percent: publishers and advertising sales agencies;
35 percent: advertising agencies;
28 percent: advertisers;

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