Main reasons why U.S. consumers used subscription boxes 2020

Published by
Kasia Davies,
Jan 14, 2025
When shoppers in the United States were asked why they purchased and subscribed to subscription box services in 2020, approximately half of respondents stated that they wanted to try new products. Roughly four in ten subscribing consumers said the enjoyed receiving products in the mail.

Leading reasons for which consumers in the United States purchased subscription boxes in 2020

CharacteristicShare of respondents
To try new products 51%
Enjoy receiving products in the mail 39%
Easier than shopping 37%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of respondents51%51%39%39%37%37%To try new productsEnjoy receiving products in the mailEasier than shopping
0%10%20%30%40%50%60%

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Source

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Release date

2020

Region

United States

Survey time period

2020

Number of respondents

1,007 respondents

Special properties

consumers who receive at least one subscription box a month

Supplementary notes

The source does not specify the date of the survey.

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