The Hindi general entertainment channel STAR Plus was the leading channel in the specified category with an average minute audience of approximately 2.5 billion in the week between March 11 and March 23, 2023. Dangal and Goldmines came second and third respectively in that week.
What is the GEC genre?
General entertainment content (GEC) refers to entertainment content that includes dramas, soap operas, game shows, and reality shows on Indian television. Television consumption has become synonymous with this genre with Indian viewers spending the most amount of time watching GEC channels. Other major genres such as sports and news channels often compete intensely with GEC for both advertisers’ and viewers’ attention.
Indian TV industry
Despite stiff competition from SVOD services, India thrives as one of the largest pay TV markets in the world. In fact, the adoption of smart TVs in several households has allowed for a hybrid TV-viewing experience by connecting to the internet for streaming content as well as tuning into pay TV channels.
Leading Hindi GEC television channels across India in week 11 of 2023, by weekly average minute audience
(in 1,000s)
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Website (mediabrief.com). (March 25, 2023). Leading Hindi GEC television channels across India in week 11 of 2023, by weekly average minute audience (in 1,000s) [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1003853/india-top-hindi-gec-television-channels-by-weekly-ama/
Website (mediabrief.com). "Leading Hindi GEC television channels across India in week 11 of 2023, by weekly average minute audience (in 1,000s)." Chart. March 25, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1003853/india-top-hindi-gec-television-channels-by-weekly-ama/
Website (mediabrief.com). (2023). Leading Hindi GEC television channels across India in week 11 of 2023, by weekly average minute audience (in 1,000s). Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1003853/india-top-hindi-gec-television-channels-by-weekly-ama/
Website (mediabrief.com). "Leading Hindi Gec Television Channels across India in Week 11 of 2023, by Weekly Average Minute Audience (in 1,000s)." Statista, Statista Inc., 25 Mar 2023, https://www.statista.com/statistics/1003853/india-top-hindi-gec-television-channels-by-weekly-ama/
Website (mediabrief.com), Leading Hindi GEC television channels across India in week 11 of 2023, by weekly average minute audience (in 1,000s) Statista, https://www.statista.com/statistics/1003853/india-top-hindi-gec-television-channels-by-weekly-ama/ (last visited November 24, 2024)
Leading Hindi GEC television channels across India in week 11 of 2023, by weekly average minute audience (in 1,000s) [Graph], Website (mediabrief.com), March 25, 2023. [Online]. Available: https://www.statista.com/statistics/1003853/india-top-hindi-gec-television-channels-by-weekly-ama/
