Advertising expenditure for milk products ("yellow line") in Germany 2007-2017

Published by
Kasia Davies,
Jan 16, 2023
This statistic shows the development of advertising expenditure for ("yellow line") dairy products in Germany from 2007 to 2017. According to Nielsen, the gross advertising expenditure for yellow line dairy products in 2017 amounted to around 158.9 million euros.

Advertising expenditure for milk products ("yellow line") in Germany from 2007 to 2017 (in million euros)

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Release date

February 2018

Region

Germany

Survey time period

2007 to 2017 (as of: February 2018)

Special properties

From 2007 onward: including online; from 2012 onwards, including mobile; without city magazines

Supplementary notes

The figures have been rounded and partially taken from prior-year publications.

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