This statistic presents the ways in which digital assistants can enhance the shopping experiences of consumers in the United States. During the February 2019 survey, 42 percent of survey respondents thought that digital assistants could already help them find products based on images and photos and 100 percent of respondents said that assistants would be able to do so in five years.
Thinking about how digital assistants can enhance your shopping experience, which of the following do you think a digital assistant can do to assist you today?
Characteristic
Today
2 Years
5 Years
Find products based on images or photos
42%
73%
100%
Scan bar codes and provide me with additional information including price and purchase information
41%
71%
100%
Provide accurate and personalized recommendations
36%
66%
93%
Understand my purchase preferences and make routine purchases on my behalf
25%
61%
70%
Proactively make purchase recommendations
29%
61%
83%
Provide me with real-time and relevant information based on my personal interests
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Microsoft Advertising. (April 23, 2019). Thinking about how digital assistants can enhance your shopping experience, which of the following do you think a digital assistant can do to assist you today? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1003771/opinion-digital-assistants-enhance-shopping-usa/
Microsoft Advertising. "Thinking about how digital assistants can enhance your shopping experience, which of the following do you think a digital assistant can do to assist you today?." Chart. April 23, 2019. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1003771/opinion-digital-assistants-enhance-shopping-usa/
Microsoft Advertising. (2019). Thinking about how digital assistants can enhance your shopping experience, which of the following do you think a digital assistant can do to assist you today?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1003771/opinion-digital-assistants-enhance-shopping-usa/
Microsoft Advertising. "Thinking about How Digital Assistants Can Enhance Your Shopping Experience, Which of The following Do You Think a Digital Assistant Can Do to Assist You Today?." Statista, Statista Inc., 23 Apr 2019, https://www.statista.com/statistics/1003771/opinion-digital-assistants-enhance-shopping-usa/
Microsoft Advertising, Thinking about how digital assistants can enhance your shopping experience, which of the following do you think a digital assistant can do to assist you today? Statista, https://www.statista.com/statistics/1003771/opinion-digital-assistants-enhance-shopping-usa/ (last visited January 08, 2025)
Thinking about how digital assistants can enhance your shopping experience, which of the following do you think a digital assistant can do to assist you today? [Graph], Microsoft Advertising, April 23, 2019. [Online]. Available: https://www.statista.com/statistics/1003771/opinion-digital-assistants-enhance-shopping-usa/
