This statistic presents the share of consumers in the United States who have made a purchase using a digital assistant or a smart home speaker as of February 2019. During the survey period, 34.9 percent of survey respondents stated that they had done so and enjoyed the experience.
Have you ever attempted to make a purchase using either a digital assistant or your smart home speaker?
Characteristic
Share of respondents
Yes, I have enjoyed the experience
34.9%
No, I have not but would like to make a purchase this way in the future
27.4%
Yes, I have but did not enjoy the experience
6.5%
No, I have not and do not plan to make a purchase this way
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Microsoft Advertising. (April 23, 2019). Have you ever attempted to make a purchase using either a digital assistant or your smart home speaker? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1003733/voice-shopping-experience-usa/
Microsoft Advertising. "Have you ever attempted to make a purchase using either a digital assistant or your smart home speaker?." Chart. April 23, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1003733/voice-shopping-experience-usa/
Microsoft Advertising. (2019). Have you ever attempted to make a purchase using either a digital assistant or your smart home speaker?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1003733/voice-shopping-experience-usa/
Microsoft Advertising. "Have You Ever Attempted to Make a Purchase Using Either a Digital Assistant or Your Smart Home Speaker?." Statista, Statista Inc., 23 Apr 2019, https://www.statista.com/statistics/1003733/voice-shopping-experience-usa/
Microsoft Advertising, Have you ever attempted to make a purchase using either a digital assistant or your smart home speaker? Statista, https://www.statista.com/statistics/1003733/voice-shopping-experience-usa/ (last visited December 21, 2024)
Have you ever attempted to make a purchase using either a digital assistant or your smart home speaker? [Graph], Microsoft Advertising, April 23, 2019. [Online]. Available: https://www.statista.com/statistics/1003733/voice-shopping-experience-usa/
