The statistic shows the result of a survey on the company processes involving customer relationship management (CRM) in Italy in 2018. Most of the companies interviewed, roughly 85 percent, claimed to use CRM in the sales process, 68 percent for marketing reasons, and half of them for customer care.
For which kind of processes does your company use CRM (customer relationship management)?
* The source specifies that the companies are mostly based in the north of Italy, 84 percent, and 56 percent work in the B2B market, while 15 percent in the B2C.
The source phrased the question as follows: "Per quali processi utilizzate il CRM?"
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C-Direct Consulting. (January 1, 2019). For which kind of processes does your company use CRM (customer relationship management)? [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/
C-Direct Consulting. "For which kind of processes does your company use CRM (customer relationship management)?." Chart. January 1, 2019. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/
C-Direct Consulting. (2019). For which kind of processes does your company use CRM (customer relationship management)?. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/
C-Direct Consulting. "For Which Kind of Processes Does Your Company Use Crm (Customer Relationship Management)?." Statista, Statista Inc., 1 Jan 2019, https://www.statista.com/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/
C-Direct Consulting, For which kind of processes does your company use CRM (customer relationship management)? Statista, https://www.statista.com/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/ (last visited December 31, 2024)
For which kind of processes does your company use CRM (customer relationship management)? [Graph], C-Direct Consulting, January 1, 2019. [Online]. Available: https://www.statista.com/statistics/1003431/company-processes-in-which-crm-is-involved-in-italy/
