The statistic depicts the result of a survey on the company departments responsible for CRM (customer relationship management) in Italy in 2018. In most of the cases, the marketing area is still in charge of the customer relationship service. On the other hand, in 37 percent of the companies, the commercial department was responsible for CRM. Only 1.9 percent of the companies had no CRM system.
Which is the department in charge of CRM (customer relationship management) in your company?
*The source specifies that the companies are mostly based in the north of Italy (84 percent). Some 56 percent work in the B2B market, while 15 percent in the B2C.
The source phrased the question as follows:"Quale area è responsabile del CRM in azienda?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
C-Direct Consulting. (January 1, 2019). Which is the department in charge of CRM (customer relationship management) in your company? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1003389/share-of-companies-by-area-responsible-for-crm-in-italy/
C-Direct Consulting. "Which is the department in charge of CRM (customer relationship management) in your company?." Chart. January 1, 2019. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1003389/share-of-companies-by-area-responsible-for-crm-in-italy/
C-Direct Consulting. (2019). Which is the department in charge of CRM (customer relationship management) in your company?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1003389/share-of-companies-by-area-responsible-for-crm-in-italy/
C-Direct Consulting. "Which Is The Department in Charge of Crm (Customer Relationship Management) in Your Company?." Statista, Statista Inc., 1 Jan 2019, https://www.statista.com/statistics/1003389/share-of-companies-by-area-responsible-for-crm-in-italy/
C-Direct Consulting, Which is the department in charge of CRM (customer relationship management) in your company? Statista, https://www.statista.com/statistics/1003389/share-of-companies-by-area-responsible-for-crm-in-italy/ (last visited November 03, 2024)
Which is the department in charge of CRM (customer relationship management) in your company? [Graph], C-Direct Consulting, January 1, 2019. [Online]. Available: https://www.statista.com/statistics/1003389/share-of-companies-by-area-responsible-for-crm-in-italy/
