Peru: radio advertising efficiency among children 2018

Published by
J. G. Navarro,
Jan 6, 2023
The statistic presents the radio advertising efficiency among children in Peru in 2018. That year, 61 percent of the children answering the survey stated that they were not interested in buying the advertised product, while 21 percent of the respondents said to want to buy the product advertised in the radio.

Radio advertising efficiency among children in Peru in 2018

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Release date

December 2018

Region

Peru

Survey time period

August to October 2018

Number of respondents

9,500 respondents

Age group

7-16 years

Method of interview

Questionnaire

Supplementary notes

The survey question: "Have you ever bought or wanted to buy anything you have heard about from radio commercials?"

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