The graph shows the share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019. The survey indicates that while 15 percent of respondents said they were somewhat more likely to purchase products from such companies, 28 percent said that it made no difference to them either way.
Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019
If a company were to use its advertising to bring attention to the following issues, would you be more or less likely to purchase that
company’s products or services?
Homophobia
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult, & The Hollywood Reporter. (April 9, 2019). Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1000861/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues/
Morning Consult, und The Hollywood Reporter. "Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019." Chart. April 9, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1000861/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues/
Morning Consult, The Hollywood Reporter. (2019). Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1000861/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues/
Morning Consult, and The Hollywood Reporter. "Share of Adults Willing to Purchase Products from Companies Using Advertising to Raise Issues of Homophobia in The United States as of April 2019." Statista, Statista Inc., 9 Apr 2019, https://www.statista.com/statistics/1000861/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues/
Morning Consult & The Hollywood Reporter, Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019 Statista, https://www.statista.com/statistics/1000861/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues/ (last visited December 19, 2024)
Share of adults willing to purchase products from companies using advertising to raise issues of homophobia in the United States as of April 2019 [Graph], Morning Consult, & The Hollywood Reporter, April 9, 2019. [Online]. Available: https://www.statista.com/statistics/1000861/us-adults-buying-from-firms-using-ads-to-raise-homophobia-issues/
